Data Led Experience Designer
As global nomad, a consumer and creator of data, Ritu is is equally curious about design, data and human cognition. She is on a continuous voyage to integrate our offline and online worlds.
Ritu found her calling in 2008 when she applied data science to national security, where micro decisions have macro impact. Ritu says she is ‘flesh, bones and data with a bit of love thrown in - as seasoning’. Ritu studies how our digital and physical experiences morph because of the data we create.
She founded The Data Duck, a user experience design firm where analytics, business acumen and creativity merge with tech. A critical member of her eclectic team is Mtoto, the beagle who supplies happiness and energy to all.